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Branding vs. Logo: Understanding the Core Differences
In the world of marketing and design, branding and logos are often used interchangeably, but they represent distinct concepts with unique roles in shaping a company's identity. While branding encompasses the entirety of a brand's identity and emotional connection with its audience, logos serve as visual symbols that represent that identity. Understanding the differences between the two is crucial for businesses looking to establish a strong and cohesive brand presence.