Peter Cuddy and Helen Ready approached me to discuss their business idea.
I developed a name and tagline—"Trace your food"—to kickstart the branding journey. We focused on creating a fresh, healthy, and wholesome identity, crafting a logo called "fruitsee" that blends "fruit" and "seed." We expanded the concept to include freshly made smoothies with added nutrition supplements and grains.
Once the branding strategy was set, I designed uniforms and marketing materials tailored to their target audience. When Peter and Helen secured a physical location, we extended the brand's look and feel throughout the space, including signage and interior design.
I continued supporting their brand by managing their social media accounts and producing marketing collateral like business cards, posters, and outdoor flags that aligned with their brand identity.
