OriginsCo. Trace your food

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Peter Cuddy and Helen Ready asked to meet with me to discuss a business idea they had. After a couple of meetings, we decided on the name. Then I created the tag line “Trace your food”. This was the beginning of our branding process. Later came the graphic identity and the creation of a logo that represented fresh, healthy wholesome food; I even named the symbol a “fruitsee” an amalgamation of a fruit and a seed. This came as part of the concept and the idea of serving fresh-made smoothies with additional nutrition supplements and grains.

Then came the uniforms and marketing products to connect with the target market we initially targeted the business to.

A few months later Peter and Helen had found a brick and mortar location. The brand’s logo and colours were carried out throughout the space: in the outdoor window signage, orange ceilings, chalk menus, uniformed staff, branded cups, and interior space.

Now that the business is opened, I promote their business and maximize their online presence by administrating their social media outlets such as Instagram and Facebook. I also design and procure their marketing materials such as business cards, postcards, posters, outdoor flags and street signage.

Today my clients Peter and Helen have a physical space, Facebook and Instagram account, business products, and marketing materials that are consistently and seamlessly connected to their brand identity. Best of all, they are proud of their business and how it is represented to the public.

OriginsCo_Logo

services RENDERED

  • Business Naming

  • Brand and Brand Ecosystem

  • Uniform Design

  • Marketing Plan

  • Promotional Materials

  • Business Activation

  • Social Media Management

  • Interior Design

  • Store Front Design

  • Website Creative Direction


Backroads Brews + Shoes

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Located in Ontario’s most sustainable community the West5 development Backroads “Brews + Shoes” is the most innovative business concepts in the city. We started working on the interior layout of their store, permit drawings and liquor applications. Later, we explored their branding and graphic identity and came up with what it is today - a symbol for runners that like a beer after their runs.

Emily and Aaron Hendrikx came to me asking to produce a logical store layout and construction drawings for their new venture. They dreamed of having a place where people could purchase running shoes and craft beers. Coming up with the tag line was easy; we decided on “Brews + Shoes”.

Backroads was the only beverage establishment for quite some distance. I urged Emily and Aaron to get a coffee machine and open earlier that what they had in mind. This worked out perfectly for them. Now they have a beautiful store that is licensed, sells running shoes and gear, and also serves coffee. This has helped them reach a larger customer base, positively impact their community, and establish themselves as a local place to hang out.

The design challenges where very clear from the beginning:

First we had to identify a target market that would be in tune with this completely innovative business model -beers and running sports-.

Then we had to create a brand the spoke to that market but would be recognizable to other potential customers. Today we see the logo on sportswear I made for them in all mayor running events and marathons.

The most daunting challenge was convince landlords and OBC officials that two building type classifications (retail and bar) could be in the same unit without any physical barriers or demising walls.

Lastly an interior space that would be in line with the brand, attractive to the target market and inspired by the outdoors and exterior conditions that devoted runners experience on their outings, for that reason walls have lots of raw wood, a back wall and a live edge counter bar. Part of the interior design challenge was making sure the floor treatments where suitable for road dirt and water coming from the outside with the runners, the other challenge was to make sure all seating could be wiped and won’t get damage with sweat. All wood used in this project was part of decommissioned barns, stables and fallen trees.

The design process was deeply involved with the client and with authorities to innovative in space design and letting it become a social gathering point, a “water hole” for the community and where physical and group activities where the central focus of the space.

Backroads is now the interior design that makes an impact to new business models and innovative ways to approach retail spaces.

This is clear example of my Brand to Building™ process.

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services RENDERED

  • Brand and Brand Ecosystem

  • Tag Line

  • Uniform Design

  • Beer Glasses

  • Architectural Drawings

  • Construction Permits

  • Construction Admin.

  • Product Sourcing

  • Interior Design

  • Store Front Design


Fat Olive Italian cuisine

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services RENDERED

Click on image to view

  • Brand and Brand Ecosystem

  • Tag Line

  • Uniform Design

  • Beer Glasses

  • Architectural Drawings

  • Construction Permits

  • Construction Admin.

  • Product Sourcing

  • Interior Design

  • Store Front Design