Pure Style Interiors

The Original Brand and the Need for Change

When Stephanie first started, her branding didn’t fully capture the essence of her design philosophy.

Using a generic logo generator gave her a basic identity but lacked the soul and sophistication that her projects radiate.

Her unique approach—one that goes beyond style to create meaningful spaces—needed a brand identity to match her style, vision and design approach.

Old Logo

The Icon and Typeface

Using her initial linear icon, we created a proportioned simplified and filled with symbolism, ready to be appreciated by her audience.

The icon and typeface were carefully selected to reflect Stephanie's aesthetic—simple, balanced, and rooted in Scandinavian and minimalistic styles.

Every element of the design reflects the authenticity she brings to her clients’ homes, mirroring her dedication to creating spaces that are elegant and true to each client’s story.

Enter Emilio Barbero Design Studio to refresh and craft an iconic logo and brand that connects with Stephanie's audience and speaks of her values and style.

Together, we embarked on a journey to transform her initial logo into something that speaks to her mix of traditional and modern design elements.

The new icon pays homage to her approach of blending past, present, and future in every space she creates.

Final Brand Reveal and Client-Centered Vision

This identity now embodies Pure Style Interiors, from business cards to client portfolios.

As Stephanie puts it, ‘My prime goal for any space I design is to capture the essence of my clients’ lives and create a habitat that is authentic to them.’

With this reimagined brand, Pure Style Interiors now shines as a true reflection of her vision and values.

Receive more information about how to work with me