Brand Development
Our Process
Our Process In-Depth Initial Interview
We will meet online to review your requirements and discuss your objectives, my methodology, and the values you want to reflect in your brand.
Research
We will take all the information gathered during the discovery phase and conduct additional research to generate ideas that will be useful during the ideation phase. This research may include a review of your brand's history and lifecycle. We might also conduct surveys with your team. Please help us understand your competitive landscape so we can create a logo that stands out.
Presentation of 3 Solid Concepts
We will meet online again to review the three solid concepts that I will have prepared for you. The purpose of this presentation is to decide which concept you would like me to develop further for the final revision.
Final Revision
The selected brand package will be presented. We will review each page of the package, and any suggestions or corrections will be welcomed at no additional cost. *Extensive revisions or corrections will be billed hourly.
Standard Brand Manual
- Introduction
- Brand Overview
- Brand Mission and Values (developed together)
- Logo Usage Guidelines
- Color Palette
- Typography Guidelines
- Stationery Package (business card and letterhead)
- Visual Elements (icons, patterns, unique shapes)
- Photographic Style
- Brand Voice and Tone
- Application Examples (3–6 mockups)
- Digital Guidelines
- Print Guidelines
- Vertical and Horizontal Applications
- Safe Areas
- Brand Resources and Assets
- Contact Information and Support
- Back Cover (about the designer)
Logo and related files in the following formats:
- PNG – with transparencies
- JPG
- EPS – Vectors
- SVG
- Source Files
- PDF of the Brand Manual
You will have free file support for one year!
Not everyone offers this benefit.
